For luxury hospitality and private clubs, everything filters through one question:

“How does this make our members, team & guests feel — consistently?”

The Hospitality Method™

by BeyondEQ

Elevate Experiences. Strengthen Teams. Build Unshakable Member & Guest Loyalty.

Start Building Emotional Intelligence Today

Book a Hospitality EQ Audit or Team Resilience Training with International Hospitality Consultant and EQ Expert, Aasha T. and give your team the tools to:

• Reduce stress under pressure

• Build member & guest loyalty

• Deliver high-touch service consistently

• Create a culture of emotional intelligence from leadership to frontline

Your members/guests will feel it. Your team will live it. And your brand will thrive.

The future of hospitality is a combination of deep-seeded roots & timeless innovation - nothing captures that like EQ.

- Aasha

why the 4-step BeyondEQ Method Matters in hospitality:

• Members & Guests stay for how they feel, not what they see

• Leaders with high EQ drive team satisfaction, retention, and service consistency

• Emotional intelligence reduces stress, burnout, and turnover and increases guest loyalty.

In luxury hospitality, experience is currency. EQ is your most valuable asset.

WHAT WE DO with The 4-Step Resilience Ladder™

Train your leaders to be sharp, calm and focused - amplifying your member/guest experience and your results as a leader.

A proprietary framework that helps teams thrive under pressure:

1. Awareness – Recognize emotions in yourself and your team

2. Self-Empathy – Respond calmly in high-stakes situations

3. Confidence – Build trust and meaningful relationships with members

4. Momentum – Transform stress into consistent, high-quality service

Teams who master the ladder create exceptional, consistent experiences every day.

WHO IS AASHA LACOUNT

• 20+ years of global hospitality experience, including work with Michelin-starred restaurants, Relais & Châteaux properties, golf clubs, hotels, and celebrity chefs in 4 Countries.

• Highly sought-after consultant, educator, and speaker, teaching at multiple private clubs, the 2025 CMAA Women’s Event in Sedona, and over 19 companies & executive teams worldwide.

• Leadership development specialist in Emotional Intelligence, helping executives build resilient, high-performing teams while reducing burnout.

• Unique leadership approach combining operational expertise and emotional insight, with a strong focus on men’s mental health, wellness, and sustainable culture in high-pressure hospitality environments.